The Information Quality Problem

"...we're in a day and age where we get bite-sized, pithy wisdom that's really hard to absorb..." - Naval Ravikant

While the Information and Computer Age has undoubtedly given us unparalleled access to resources, an abundance of information can be a problem.  As the quantity of information increases, the quality of information must become a critical factor for the information to be used effectively.  If the quality of information produced is not considered in content creation, than the quantity of information available can become a nuisance.

Information quality has become a very big problem for online health and fitness content.  We are constantly bombarded by snippets of unreliable, low quality information leading to:

  • information overload
  • misjudgement
  • misinterpretation
  • misuse
  • paralysis by analysis
  • stress and fatigue

Consuming low quality health and fitness information is not conducive to acquiring actionable health and fitness knowledge.  By increasing the quality of health and fitness information available we can make it easier to transform content consumption into actionable knowledge.  The acquired heath and fitness knowledge can then be interpreted, applied, understood, and linked to the prior knowledge of the individual making it accessible and advantageous to leading a healthy and active lifestyle.


Eppler, Martin J., Managing Information Quality. 2006.